Car buyers nowadays base their decision and experience journey individually from a multitude of different touch points. McKinsey’s 2014 Retail Innovation Consumer Survey states that over 80 percent of new-car and almost 100 percent of used-car customers begin their customer journey online. Mazda realizes this and… read more.
The technology of the Adscience platform makes it possible for our specialists to buy online media with full transparency and provides all the necessary data to optimize our campaigns to the best performance. Due to this approach and the close corporation between the online marketing team of Mazda and Adscience our online campaigns reached a substantial better ROI than before”. – Arjen Hettinga (Client Strategy Director), Oogst