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DISCIPLINES02

 

At the heart of our Demand Side Platform is our predictive modelling platform. Data is verified, processed and compressed as soon as it arrives. Redundant data is removed and other data is stored in such a way that it can always be accessed and processed in milliseconds. The platform is able to automatically take new data sources into account. Adding new data sources (your own data) is extremely easy.

 

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Machine learning

From day 1 it has been our mission to push the limits of machine learning and predictive modeling for (real-time) online advertising. NOAX performs calculations in real time, such that hundreds of variables are taken into account. The models are validated in a simulation platform, such that structural changes and trends are detected and translated to our decision making engine.

3. Consumer

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3. Consumer

Big data

At the heart of our Demand Side Platform is our predictive modelling platform. Data is verified, processed and compressed as soon as it arrives. Redundant data is removed and other data is stored in such a way that it can always be accessed and processed in milliseconds. The platform is able to automatically take new data sources into account. Adding new data sources (your own data) is extremely easy.

 

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Consumer behavior

The advertisers on our platform come from different industries, from Travel to Retail, from Finance to Fashion, from Telecom to Automotive (to name a few). For every advertiser the system will find a unique model that allows for a maximized performance. The insights about consumer behavior, as well as other “attributes” to performance are shared with our customers. The Adscience team consists of distinguished mathematicians, marketing experts, and IT specialists.

3. Consumer

 

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